This article proposes that job seekers can make themselves more memorable and compelling by forming a (true-to-life) story out of their experiences.
I suspect this holds true, but I would add that it's crucial to make the company you're applying for integral to the story, as in: I've studied and gained experience and it's all leading up to this position. Or maybe: I've worked hard to feed my family; I'm dependable and my work is important to me, so if you hire me I'll be grateful to have the job and I'll do my best.
If I were job-hunting at the moment, I'd try to show the prospective employer that, if she hires me, the story will come to a positive close and everyone will live happily (and successfully) ever after.
What do you think? Have you found that good storytelling (on purpose or just by habit) has helped you get jobs?